Partner with HHL
Bring your brand into one of Estonia’s largest amateur ice hockey communities. Gain season-long visibility through matches, the official league website, statistics, social media, video content and special events.
More than logo placement
HHL connects teams, players, supporters, club managers and members of the business community. A partnership provides an opportunity to engage with this audience consistently throughout the season.
Who your brand can reach
A connected B2C and B2B community brought together by ice hockey, sport, an active lifestyle and the development of local projects.
Players
Adult consumers with recurring demand for sports equipment, transport, insurance, healthcare, financial and other services.
Families and supporters
People who follow results, publications, videos, matches and special league events.
Teams and managers
Decision-makers responsible for equipment, travel, services, match organisation and commercial partnerships.
Business community
Company owners, managers, professionals and potential B2B partners who are active within the hockey community.
Where your brand can be featured
Each partnership is tailored to the company’s objectives, selected format and duration of the collaboration.
Official HHL website
Logos, banners and partner integrations across league, match, team, player and statistics pages.
Statistics and results
Branded standings, player rankings, match reports, awards and seasonal nominations.
Social media
Posts, stories, short-form videos, partner mentions, giveaways, special content series and season recaps.
Video broadcasts
Pre-rolls, advertising videos, graphic integrations, branded replays and partner mentions.
Matches and events
Brand visibility during finals, special matches, tournaments, award ceremonies and other HHL events.
Special content
Interviews, player stories, highlights, photo and video reports, competitions and co-branded campaigns.
Partnership formats
We tailor the scope and combination of integrations to your brand’s objectives. Pricing and the exact structure of the proposal are determined after discussing your needs.
Group Naming Partner
Integration of the company name into the official name of one HHL competition group.
- group name and standings;
- match schedule and match pages;
- statistics and seasonal communications;
- video broadcasts and graphic materials.
Strategic Partner
A broad season-long integration built around a dedicated category, content series or media format associated with the partner’s brand.
- official technology partner;
- official automotive or insurance partner;
- broadcast or statistics partner;
- awards or player-of-the-match partner.
Official Partner
Brand visibility on the website, across social media, in selected broadcasts and during key HHL events.
Hockey Community Partner
A format for companies that want to support the development of amateur hockey and build recognition within an active hockey community.
Looking for a different format?
Tell us what your brand wants to achieve. We will create a partnership format around your objectives, audience and budget.
A partnership can extend far beyond the regular season
From a dedicated content series to a corporate ice event, a hockey show or a co-branded tournament.
Themed hockey shows
Special matches, fan competitions, award ceremonies, event hosts and branded activations.
Corporate events on ice
Team activities, hockey training sessions and games for employees, clients and business partners.
Custom brand activations
Promo codes, prizes, product testing, competitions, community projects and seasonal advertising campaigns.
New technology for amateur hockey
HHL is developing the digital infrastructure of amateur hockey through websites, statistics, video broadcasts, automation and new ways to engage supporters.
Your brand can become the first partner behind HHL’s new technology formats
Position your company as an innovation partner helping to develop hockey, media content and the digital audience experience.
Advanced statistics
New match and player data transformed into accessible stories, insights and rankings.
Automated content
Faster production of match reports, short-form videos, highlights and seasonal media content.
Smart advertising formats
Contextual brand integrations across the website, statistics, broadcasts and digital content.
Let’s discuss your partnership
We will prepare a proposal based on your company’s objectives, target audience, preferred communication channels and partnership format.
DigitalHelp OÜ
Artem Kondranin
Digital Partnerships
Commercial and digital partner of HHL.
